Social Media Optimization (SMO) Testing Tool: Is Your Site Optimized?

Is your website or blog Social Media Optimized?  With the latest Google Ranking Factor reports from both SearchMetrics and Moz being released in July, it is now more important than ever to ensure You are focusing Your efforts towards a focused and targeted Social Media Optimization (SMO) strategy in correlation with Your SEO strategy.  Social Media Optimization is a requirement for Your online business success and not something which can be ignored if You truly want to achieve the highest rank possible in Google, not to mention take advantage of all the other intrinsic benefits of SMO.

 

Social Media Optimization Ranking Factors

As I stated above, in July both Moz and SearchMetrics released Ranking Factor reports outlining what they see as the key ranking factors for Google Search and how each of these ranking factors correlate and carry the most overall weight.  SearchMetrics report showed 8 of the top 10 Ranking factors for 2013 being Social Media related with Google +1 being number #1 (no real surprise there).  But following Google were multiple correlation factors from social sharing with Facebook, Pinterest, and Twitter.

Moz reported:

Some of the key findings include:

  • Page Authority correlates higher than any other metric we measured.
  • Social signals, especially Google +1s and Facebook shares are highly correlated.

 

You can see the SearchMetrics Report’s overall results below:

Search Ranking Factors 2013

What is Social Media Optimization (SMO)?

I guess the real question here is, what should I optimize for my site?  Well the answer is fairly obvious when looking at the Rank correlations above.  Your site should optimize for Google Plus, Facebook, Pinterest, and Twitter to ensure your content is shared in a way which is then not just seen by Google, but socially shared in a highly focused and targeted manner for each social network outlined here.

Social Media Optimization requires:

  • Open Graph Meta data for optimized social sharing across Google +1, Facebook, and Pinterest (Google also uses Itemprop).
  • Google Authorship and Publisher status as it is connected to Google Plus and associates authored and publisher created content.
  • Google Rich Snippets (Structured Data/ Microdata) for Reviews, Business listings, Recipes, Videos, Music, Apps, Software, Events, Product data, and more.
  • Twitter Card Meta Data for enhanced Twitter Optimization.

 

Testing Your Site for Social Media Optimization

This is the short version though.  Each one of these items listed above comes with a long list of specifications and data requirements and it can be difficult to determine if your site is truly optimized for any of these.  Up until now the only real tool which has been available for testing has been the Structured Data Testing Tool from Google.  It is a great tool and resource for testing Authorship, Publisher status, and Rich Snippet Microdata, but it doesn’t really tell you anything about the other Social Media networks in the ranking reports.

In July however, Knowem, the leader in Brand Identity and Social Media Branding and Marketing released their Free Social Media Optimizer tool.  They built the tool to test your site for all of the optimizations we have talked about and they can show you if Your site is truly optimized or not.  It will show you if your site is currently optimizaed for Social Media SEO or not.  They discuss why they built the tool in their Blog Post Here:  Social Media Optimization (SMO) Is The New SEO.

Test Your Site Now:  Social Media Optimizer Testing Tool

We tested our site here at WPSocial.com to see how our site faired when using the Testing Tool.  Watch the Video below to see how we did.

 

As You can see, we tested 100% on all of the Social Media Optimizations in the testing tool.

Use WordPress?  See how You can Optimize You WordPress site for Social Media in just a few minutes here.

I hope this blog post has helped you identify your current SMO status.  If it did, please share it with Your friends now.

Thanks and Good Luck!

11 comments
Anirban Pathak
Anirban Pathak

The Knowem SMO testing tool was not perfect, it only gave me a 60% with Google, but the Google markup tool validated everything just fine.So, it’s always worth double checking, if the new tool throws up something unexpected.

Mike Johnson
Mike Johnson

The tool still looks for the Keywords Meta Tag even though most people don't use it anymore because Google doesn't use it anymore. The guys at Knowem know this and have been promising an update for awhile. Mike

Pete Lauder
Pete Lauder

Hey Mike, that's a great post, I love the SMO testing tool, and I expect other testing sites to follow, as social signals count for more, and more. The Knowem SMO testing tool was not perfect, it only gave me a 60% with Google, but the Google markup tool validated everything just fine. So, it's always worth double checking, if the new tool throws up something unexpected.

Mike Johnson
Mike Johnson

The Google tool counts Keywords Meta Tags and since most of us don't use that anymore the best score you will get from the Google test is 66.7%. Mike

Coach Dexter
Coach Dexter

Thanks Mike for keeping everyone up-to-date with some of the hottest tools on the market. I'll definitely be using this social media testing tool to land clients.

Mike Johnson
Mike Johnson

I have some more coming soon as well. Mike

Carlos
Carlos

Hi Mike, Your blog posts are always like classroom notes. I should have them filed up, lol. Really it is a powerful tool. I did a quick couple of tests and it is something to adopt. So, does it mean that using correctly your SEO and SM plugins we could approximate to a 100% optimization? Or should we strive for some other factors not covered by them? It´s very useful to have at hand a tool like this. If it is valuable to have a clue of what we are doing, how much better is it to have an exact confirmation presented at this sort of detail? Thank you very much for sharing it! Carlos

Mike Johnson
Mike Johnson

If you watch the video you will see we achieve scores of 100% on each test. The only thing we have done to do this is implement the SEO Booster Pro plugin on our site here at WP Social. That is it. Its that easy. Thanks for the great comments as well! Mike

G
G

Thanks Mike, sure appreciate you taking the time to find and point these kinds of tools out.

Mike Johnson
Mike Johnson

No problem. I think it is a good tool for everyone to see how their site's "appear" using effective social media optimization techniques. Mike